Event agenda
Four rounds of breakout sessions, three tracks running side by side, and a full expo hall. Here is the 2026 lineup and who is speaking in each session.
Registration & Expo Halls Open8:30am to 9:00amExpo Hall
October 14, 2026 · 8:30am to 4:00pm · Mountain America Expo Center, Sandy, Utah
Breakout Session 1
10:00am to 10:45am
Track A
AI for Small Businesses: What Actually Works
Dave Elkington
Founder & CEO of Atonom & Co-Founder Silicon Slopes
Gabe Larsen
CRO at Atonom
Track B
Revenue Drivers: What Is Your Business Really Worth?
Xingcheng “X” Hua
COO at Bridge
Megan Bronson
Advisory Partner at Squire
Savannah Whetman
Business Advisory Supervisor at Squire
Track C
Where to Actually Spend Your Marketing Dollars
Brian Epperson
CEO at Target River
Bethany Bee
Digital Content Specialist at Explore Utah Valley
Justin Ashby
Fractional CMO
Breakout Session 2
11:00am to 11:45am
Track A
How to Build Your Presence and Win More Customers on the Internet
Rahul Fernandes
VP of Engineering at Pattern
Brett Bradsley
Senior Marketing Executive, Global General Manager at Pattern
Track B
The Science of Scaling
Blake Erickson
Founder at Scaling.com
Track C
“Free Money, Tools & Resources Every Small Business Owner Should Know About.”
Anne Marie Wallace
State Director of Women’s Business Center
Paul Jolley
Director, USBCI at GOED
Tini Mapu
Workforce Development Specialist at MTECH
Tyler Jennings
Workforce Development Specialist at MTECH
Breakout Session 3
1:00pm to 1:45pm
Track A
WHY Start a Business? Buy a Business Instead.
Reid Tileston
Professor teaching ETA at BYU and CWRU
Xingcheng “X” Hua
COO at Bridge
Anthony Panek
M&A Attorney Partner at Fabian VanCott
Track B
Tax Strategies to Save Money and Put Money in Your Pocket
Devan Egan
President of Tax Hive
Tristen Smith
Director of Client Acquisition at API Law
Track C
Raising Capital: Access to Funds for All Business Owners
Sara Day
Program Manager of Training and Outreach, Utah Microloan Fund
Danielle Lower
VP, Community & Economic Development at Mountain West SMB Finance
Grant Dahl
Small Business Manager at Zions Bank
Breakout Session 4
2:00pm to 2:45pm
Track A
Raving Fans: Build Loyalty, Referrals & Repeat Business
Levi Lindsey
VP of Creative at Pestie
Josh Mendenhall
Co-founder, President and CBO at Spylt
Track B
“Honest Talk: Mental Health Struggles & Solutions As Small Business Owners”
Crystalee Beck
Founder & CEO at Comma Copywriter
Nick Stagge
Founder of The Grounded Company
Lindsay White
Owner of The Little Milk Bar
Kory Stevens
Co-founder and President of Tuff Pops
Track C
Building Your Community and Network to Grow Your Business
Sindee Savage
Partner & COO at Neon Rodeo Creative Conference
Shawn Finnegan
Founder at The X Room
Tessa Arneson
Workforce Development Specialist at MTECH
Sessions and speakers are confirmed. Room assignments and the rest of the day’s schedule will be posted closer to the event.